Industry Spotlight: Nicole & Wild Flower Spa
At True Gemini Cosmetics, we love highlighting inspiring entrepreneurs in the beauty and wellness space—women who are not only dedicated to their craft but also committed to creating meaningful experiences for their clients. This month, we’re thrilled to shine a light on Nicole, the owner of Wild Flower Spa, a Canadian spa that embodies the essence of holistic beauty, relaxation, and self-care.
The Spark of Inspiration
Wild Flower Spa’s story began with its original founder, Alexis Fletcher, and was previously known as Kabuki Beauty. After a decade in business, the spa underwent a thoughtful rebrand, embracing a name inspired by Alexis’ childhood on a farm filled with wildflowers. The vision behind the name reflects a beautiful philosophy. Just like wildflowers, each of us is unique, growing and adapting with the winds of life. For Nicole, this philosophy resonated deeply, ultimately leading her to make Wild Flower Spa her own.
Personal Philosophy & Leadership
As a former esthetician, Nicole understands the importance of cultivating a space that feels safe, welcoming, and uplifting for both clients and staff. Her personal experiences in the industry shape the foundation of Wild Flower Spa, ensuring that every client who walks through the door feels valued, cared for, and embraced in a relaxing environment.
“I think having that experience keeps me humble and makes me appreciate my staff and my clients for their worth,” Nicole shares.
This deep-rooted appreciation for connection and trust is what sets Wild Flower Spa apart.
Success Beyond the Numbers
For Nicole, success isn’t just measured in revenue—it’s about impact. She envisions Wild Flower Spa as more than just a beauty destination; it’s a sanctuary.
“I want Wild Flower to be the place where people feel they need to come back to themselves,” she says.
Creating a space where clients can momentarily escape the stresses of everyday life is at the heart of her mission.
Curating Conscious Beauty
Selecting products for the spa is a meticulous process. Nicole and her team test every product firsthand to ensure it meets their high standards of efficacy and integrity. Wild Flower Spa is deeply committed to clean beauty, prioritizing natural and organic formulations.
“We believe ingredients are so important, and we want our clients to feel confident knowing we do the research for them,” Nicole explains.
While the spa focuses on supporting Canadian brands, they remain open to exceptional global finds that align with their values.
Building a Team with Heart
Finding the right people to represent Wild Flower Spa is about more than just skill—it’s about energy and passion. When hiring estheticians, Nicole looks for individuals who bring warmth, joy, and dedication to their craft.
“I always ask what they do in their own life that aligns with Wild Flower’s values. It helps me see if they truly understand what we stand for,” she shares.
By fostering a team that genuinely believes in the spa’s mission, she ensures that every client interaction is infused with authenticity and care.
A Holistic Approach to Beauty
At Wild Flower Spa, beauty and wellness go hand in hand. Every treatment is designed to be an experience, not just a service. Even a traditionally routine service like waxing is approached with relaxation and comfort in mind.
“Our holistic approach to esthetics truly embodies beauty and wellness,” Nicole says. “Clients tell us all the time that they love coming to us because we make every visit special.”
Overcoming Challenges
Like many entrepreneurs, Nicole faced challenges transitioning from hands-on esthetics to the business side of spa ownership. Learning about accounting, record-keeping, and operations was an entirely new world. But through resilience and dedication, she navigated these hurdles to build a thriving business.
Creating a Signature Experience
Despite its intimate size, Wild Flower Spa leaves a lasting impact. From the moment clients walk in, they feel at home. Every treatment is designed with intention, ensuring guests leave feeling not only relaxed but also recharged and ready to take on the world.
“I always say coming to Wild Flower is an experience. When you leave, you’ve been able to escape just for a moment,” Nicole shares.
Looking to the Future
Nicole’s vision for Wild Flower Spa extends beyond its current location. Over the next two years, she hopes to expand and open a wellness center—a sanctuary that offers facials, body treatments, yoga, meditation, and salt therapy.
“My goal is to create the ultimate wellness space,” she says.
Her passion for holistic healing and self-care continues to drive her vision forward.
Advice for Aspiring Beauty Entrepreneurs
For those dreaming of starting their own spa or beauty business, Nicole’s advice is simple: Stay true to your values, be willing to learn, and never lose sight of your passion.
Her journey with Wild Flower Spa is proof that when you lead with heart and purpose, you create something truly special.
Nicole and Wild Flower Spa are a shining example of the transformative power of holistic beauty. We are so grateful to feature her in this month’s True Reflections industry spotlight and can’t wait to see what the future holds for Wild Flower Spa.
To learn more about Wild Flower Spa, visit their website https://wildflowerspa.ca/ and follow them on social media for a glimpse into their beautiful world of wellness and self-care!
